"Their rhetoric couldn’t be more like my own, very heavy emphasis on recognizing the value of direct relationships with fans and fan bases and figuring out how (or in this case, providing the means) to work it."
"Low Transit Industries and Turntable Spoilsports will team up with Usync.net to launch an online shop called LTI digital".
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"More and more people are talking about the need to unlock the value that lies between the direct interaction between artists and their fans".
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"It is, of course, a different numbers game to the one traditionally played in the market of the million seller blockbusters. This leads to the next challenge : how do traditional industry structures reconfigure themselves around these new artists and their new audience metrics? Only by putting the artist and the audience back in the centre of the value chain, and nurturing everything around that dynamic, such as marketing strategies, live activities, sales cycles and ultimately financial expectations, can this be achieved".
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..."CRM, or Customer Relationship Management is a relatively new concept in the music industry, but is seen as vital to establishing sustainable business models in the future."
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..." We're hot on Anglo-Australian company GDWorldwide and their CRM technology called Usync... We believe CRM will redefine the independent artist's relationship with label capital and will be an unforseen pressure on the desirability of said cash. CRM will enable artists to start down the path of turning friends into fans and fans into customers..."
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..."artists should be able to sustain themselves with a small but very tight community, perhaps comprising as little as 15,000 people".
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"On the other side of the fence, Dan Simmons of GD Worldwide outlines his vision of the 'Alternative Independent' model. While he agrees that EMI and The Firm have both made important moves here, he still feels they have some way to go to be truly artist-centric. He argues that the market will change the relationship that labels have with both their artists and their consumers as well as how expectations in both the niche and the mainstream are realized".
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"Usync offers artists an integrated marketing and e-commerce toolkit with which to forge an immediate close relationship with their fan bases...It's fast, it's easy and it puts the control in the hands of the music lover".
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..."this is all about giving the artists the real tools that they need to build and sustain an audience that they can then build a career off. It's MySpace, but the next stage on".
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christina @ usync.net